Spectacular growth of discount coupons
In 2009 it is being confirmed a trend already noticed during the last quarter of the previous year, when an increase of 7% was registered in the use of discount coupons in Spain. During the first quarter of this year, the actions with discount coupons have increased by 154% compared to the same period last year.
Likewise the circulation of discount coupons has increased by 369%. According to ComScore, coupons have been the second most visited category in Internet after employment
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Discount Coupons online are now reality
Valassis has reached an agreement with Couponstar, international company specialised in online campaigns with an innovative digital platform for the distribution of coupons via internet.
Besides offering the highest security level in transactions, such platform also provides the best cost-efficiency relationship.
In the next few weeks we will be able to see the first online coupons campaigns in the Spanish market.
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